Carolina Herrera Fashion Show
Fresh Start Gala 2025
The Phoenician, Scottsdale, AZ
Creative Director Wes Gordon brought the elegance and optimism of Carolina Herrera to the 2025 Fresh Start Gala at The Phoenician. Set against the backdrop of one of Scottsdale’s most anticipated philanthropic events, the fashion presentation showcased the house’s signature blend of timeless sophistication and modern femininity. Guests gathered to celebrate both fashion and the mission of Fresh Start, creating an afternoon that felt meaningful as well as beautiful.
A highlight of the event was Wes himself, who personally presented the collection and shared insights into the inspiration behind the designs. His warmth, charisma, and genuine passion for the brand brought an intimate element to the experience, allowing guests to connect not only with the clothing but with the creative vision behind it. Each look embodied the joyful spirit that has become synonymous with Carolina Herrera under his leadership.
The afternoon was a celebration of craftsmanship, creativity, and community. Stunning runway moments produced by Margaret Merritt Productions, inspiring conversations, and a shared commitment to supporting women through Fresh Start made the event feel larger than fashion alone. It was a memorable partnership between philanthropy and luxury, made even more special by Wes Gordon’s presence and the unmistakable elegance of Carolina Herrera.
You can learn more about Fresh Start Women Foundation’s powerful mission here.































Designer: Carolina Herrera Presented by Neiman Marcus, Charity Partner: Fresh Start Women (Amy Videan), Styling and Production: Margaret Merritt Productions, Models: The Agency Arizona, Hair and Makeup: Leidan Mitchell, Photography: Orlando Pelagio






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Unless otherwise noted, the work featured throughout this portfolio was created during my professional roles with various organizations and clients. Images and content are displayed for portfolio purposes only to showcase my experience in event production, brand experiences, and creative direction. This website is independently owned and is not affiliated with or endorsed by any employer, client, or brand represented
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